Getting the Most Out of Bridal Shows

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It’s almost that time of the year! Bridal Show season is just around the corner. Not surprising since 19% of all engagements take place in December. All other months are only 9% or less! (Source: Fairchild American Wedding Survey).

A Bridal Show (aka Bridal Expo or Wedding Showcase) is a great place to get started with your wedding plans. Held at various types of venues – including convention centers, banquet halls, even your local shopping mall — they can be quite large (100 different vendors or more!) or much smaller, and more intimate (only 10-20 different vendors). But regardless of the size, the main purpose is still the same, you get a chance to take a sneak peek at the local professionals – see examples of their work, taste samples of cakes and foods, and collect vendor brochures and literature.

While tempting, now is not the time to get all of your planning done in a whirlwind of a few hours. You want to be a savvy shopper, and select just the right vendors for you.

So before you go, here are some tips to make the trip easier, fun, and worthwhile.

Create a game plan. Which types of vendors you are most interested in? Are you looking for a DJ? Perhaps you still need a florist. Figure out the types of vendors you most want to see, then plan on visiting their booths first.

Things to bring: Pen and paper, (you’ll want to take notes). A tote bag (to carry all those flyers and brochures you’ll be picking up). Address labels (saves time filling out all those contest and door prize slips). Cash (to pay for admission and to purchase a light snack or beverage). Checkbook or credit card (in case you find the perfect vendor and want to put down a deposit).

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Wear comfortable shoes. And if possible, leave your coat in the car. You’ll have enough to carry without having to lug around or wear a coat. And you’ll be that much happier if you’re comfortable. Also, wear clothing with pockets. When you come across a vendor that you especially want to remember, place his or her card in your pocket instead of in the tote bag where it can get mixed up with all of the other cards and flyers you’ll be getting.

Bring only one or two people with you. Have mom, your maid of honor, a bridesmaid, or fiancé come along. They can help you carry the brochures you’ve picked up, and you’ll have someone who knows you to bounce ideas off of. Just don’t bring a whole entourage. It’s harder to keep a large group together (you don’t want to be spending your time looking for who you came with!) Also, too many people will offer too many different opinions, which will be confusing, and not enjoyable at all.

Eat before the show. Not all shows offer snacks for purchase, and you don’t want to be walking around on an empty tummy! While there will be plenty of yummy samples of foods and cakes to try, this is not the place to load up your plate for a meal.

Take notes. Jot down pricing and package information, as well as your personal opinions. Is there anything about a vendors’ personality that stands out to you? Is he or she courteous and polite, or unfriendly and grumpy? Are they enjoying themselves, or do they seem to want to be somewhere else? After you get home and are sorting through that pile of flyers you’ve picked up, it will be hard to remember who was who. A few notes will help remind you who you’ll want to contact later, (and who you want to steer clear of!).

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A popular portion of most bridal shows is the Fashion Show. If you’re like most brides, you’ll want to attend it, so find a seat early – at least 20-30 minutes before it starts. However, if you already have your gown, or otherwise aren’t planning on attending the fashion show, use this time to talk with the vendors you are most interested in. Things will be much more quiet and calm, and you’ll have a better chance at getting their undivided attention.

Don’t feel that you have to make a decision at the show. Sure, all of the vendors would love for you to sign on the dotted line right then, and may even offer a discount if you do. But wouldn’t you rather be a savvy shopper and take time to carefully look over everything and figure out which vendors will truly best suit the style of wedding you and your fiancé envision?

Before you decide to book someone, be very thorough. Carefully read everything (literature, samples, flyers, contract – EVERYTHING!!) before you sign and put down a deposit. Make sure what they offer is really right for your wedding vision, is what you and your fiancé really want, and that their terms are acceptable. Ask questions so there is a complete understanding between you and the vendor. You don’t want that ‘great deal’ to turn out to be a headache because you didn’t notice the “additional costs” or the “fine print,” or later realize that their product or service just isn’t right for you.

So go and enjoy yourself! It’s just a bridal show!

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